Big 12 Schools in Lockstep on Major Decision for Future of College Athletics

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Nov 5, 2016; Waco, TX, USA; The Big 12 logo on the chains during a game between the TCU Horned Frogs and Baylor Bears at McLane Stadium. TCU won 62-22. Mandatory Credit: Ray Carlin-USA TODAY Sports

The world of college athletics has been turned on its head over the last three to four years. From the introduction of NIL opportunities to the evolution of the transfer portal, it’s been a wild ride.

However, the biggest change so far is coming this summer, as the House settlement will be finalized, and revenue sharing will officially become a component of college athletics.

Beginning in the 2025-26 athletic year, schools will be permitted to share up to 22% of their athletic department’s revenue with athletes, giving up to $20.5 million annually to the players.

 

This new model will allow schools to use revenue to benefit student-athletes in a number of ways, including direct financial compensation, additional scholarship opportunities, and NIL payments.

Of course, this isn’t something that all schools are looking forward to, or even something that all schools will agree to be a part of. According to Matt Brown, some schools are actually looking to reclassify out of Division I, as further budget constraints will make challenging situations even tougher.

However, according to a report from CBS Sports’ Dennis Dodd, the schools in the Big 12 all appear to be on the same page.

“All [Big 12] schools expected to opt into revenue share,” Dodd said on X. “Only a couple have stated so publicly, but huge news with the full opt-in being the defining mark in recruiting going forward for all schools.”

There weren’t concerns for Big 12 schools looking to opt out of the conference or anything of that nature, but it is notable that all 16 teams are in agreement on this decision.

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