Texas Tech Megaboosters Just Made a Fortune
Texas Tech football is on the rise, and the program’s success in the latest transfer portal cycle is directly linked to the financial backing it received from some key figures. With a strategy led by head coach Joey McGuire and general manager James Blanchard, the Red Raiders secured the top transfer portal class in college football, positioning themselves as a dark horse contender for championships in the 2025 season. This success isn’t purely about talent—financial support, especially through Name, Image, and Likeness (NIL) deals, has played a crucial role in Texas Tech’s rise.
Behind the Success: The Impact of NIL
While Texas Tech’s football program has made substantial improvements, much of their recent success can be attributed to their ability to offer some of the best NIL opportunities in the country. Leading this charge are Texas Tech boosters Cody Campbell and John Sellers, who have been instrumental in securing these resources for the Red Raiders. The duo’s involvement in the program’s success has gone beyond mere financial support; their business acumen has shaped Texas Tech’s competitive edge in attracting top talent.
The Big Deal: Double Eagle Sale
In a significant development on Tuesday, Campbell and Sellers announced the sale of their company, Double Eagle, for an astonishing $4.08 billion—$3 billion of which was received in cash. This sale marks a major financial milestone for the two, and their newfound wealth will undoubtedly enhance their ability to continue supporting Texas Tech athletics. The money from this deal will likely have a significant impact on the Red Raiders’ future, further solidifying the program’s financial backing.
“We are excited to announce our agreement with Diamondback,” Campbell and Sellers said in a joint statement. “We believe our team has built a truly standout asset that further increases Diamondback’s high-quality inventory. It was important to us that we maintain the stewardship of this asset going forward not only with a world-class Midland operator but also a group that shares our core values and understands the importance of community impact in West Texas.”
Looking Ahead: A Bright Future for Texas Tech Athletics
With the influx of funds from the sale of Double Eagle, Texas Tech’s athletic programs—especially football—are in a strong position to compete at the highest level. The combination of financial resources, talented coaching, and a revamped roster makes the Red Raiders one of the most promising teams in the Big 12 and college football at large.
As Texas Tech continues to build its championship-contending roster, it’s clear that the financial support from Campbell and Sellers will play a significant role in their future success. The Red Raiders are no longer an afterthought in college football; they’re now a team with the resources to compete at the highest level, both on the field and in the transfer portal.
